Discovering Plukka

A few days ago I had the pleasure of discovering and viewing Plukka's exquisite collection in the heart of Beverly Hills. Plukka is an online-only curated fine jewelry e-tailer that allows you to find pieces from incredibly creative and cutting edge emerging and established designers. Plukka carefully searches for talented designers from all over the world and selects the ones with a strong aesthetic and footprint. They want you to be able to see a piece and immediately identify its creator - in the same way how most people is able to identify a Chanel Suit anywhere.

"It's a Sephora for fine jewelry" said Elle Hill, one of the co-founders at Plukka. Isn't that incredible? An e-store in which you can find thousands of fine jewelry designs for every taste. But what is the difference between the options offered at Plukka vs. lets say Barney's? Plukka does not stock up on products upfront,  which allows them to offer cutting edge designs that might be too risky for a regular retailer to carry. Plukka is definitely the destination for one of a kind designs.
My take home message? Diamonds, gemstones, and pearls--- you will find it all at Plukka.

Explore and shop on a few of my favorite pieces


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